Tuesday, March 11, 2008

rhetorical analysis-ski goggle ad

Ad for spy soldier goggles. 
Audience: skier and snowboarders who like discounts. 
WATCO spy soldier goggles on ski experience. 
Claim: spy solder goggles betters your ski experience.
Reason: because Spy soldiers goggles prevents fogging and filters bright light. 
IA: any goggles that prevent fogging and filters bright light will better you ski experience. 
Ethos: spy is a popular brand so you know its reliable. there is a one year warranty. the price is visible. it gives a description. official website. have used website before and its reliable. theres a return poicy. contact info. 
Pathos: comedy effect. It says "don't fry your eyeballs- wear the spy soldier goggles with spectra mirror lenses." it relates to ski/snowboard events. description talks about common problems with goggles. show two different colors to appeal to different people. 
Logos: gives lots of detail. gives stats. shows pictures. shows the discount.  

1 comment:

Philip said...

It seems like you know how to easily construct a good RA, however I didnt see the ad. Is it online or did I miss it?