I am doing a Mac vs. PC commercial www.youtube.com/watch?v=GQb_Q8WRL_g
WATCO buying a Mac on computer satisfaction. Claim: Buying a Mac will improve your computer satisfaction.
Reason: because Mac's, unlike PC's, don't get viruses.
IA: any computer that doesn't get viruses will improve your computer satisfaction.
Logos: viruses are common among PC's so introducing Mac's as virus free will encourage people to buy a Mac.
Ethos: previous Mac products have been consistently reliable. At the end of the commercial they show the new apple desktop. in the commercial he mentions how many viruses were out there for PC's, 114,ooo.
Pathos: the big guy is a sick PC, and no one likes to be sick. they are trying to relate human feelings to a machine. people don't like to be sick and when they see how the PC gets sick they think they can relate, and when the Mac doesn't get sick they see it's more reliable. since they don't like to be sick they don't want their computers to be either.
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