vans advertisement http://webpages.shepherd.edu/EHOSKI01/AdIm/part%202/experiantials.jpg
This advertisement is trying to sell Vans shoes.
Ethos- vans is a well know and popular band. they have their logo at the bottom of the page with thier website. the picture looks cropped and put together professionaly. they have fine print on the advertisement. their is picture of what they are trying to sell, the shoe, at the bottom of the page.
Pathos- on the ad there is a young girls who is smiling at the top and the bottom half is her serfing on a big wave. there is a quote that says "like the ocean both beautiful and DANGEROUS". they are trying to appeal to a younger crowd. girls who are looking for adventrue and excitement in their life. the ad looks like they need to buy vans in order to have that. it uses bright colors that attract the eye. they make it look like the shoe is what will bring excitement into ones life.
Logos-they used words like dangerous and beatiful to appeal to young girls. they put a picture of the shoe on the ad.
Sufficient- it has the website and logo. it says what it want to sell.
Typical- yes, they over dramatize trying to sell a shoe. they used surfing as their selling point and that is a sport that is dangerous and very popular.
Accurate- the ad is targeting the rigth crowed. the shoes are not made for older women, but they are more of a trendy shoe for a younger crowed.
Relative- the ad is relative to its crowed but im not really sure how surfing relates to a sneakers.
Thursday, April 10, 2008
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