Audience: families with young kids
Ethos (credibility): show their website, presented professionally, their logo is very popular and well known, and there is fine print will additional information.
Pathos (emotion): the words they used such as "wishes big and small granted", "magical dreams come true", everyone smiling, people with their families and little girls wearing crowns.
Logos (logic): there was not any.
Effective: yes, it was very convincing. I think when children see it they will want to experience the magic disney offers, and the parents will want to live that part of their life again.
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